
Gen Xers and Millennials agreed on the importance of raising a family, but they weren’t much interested in finding personal meaning. Both groups placed much more value on being well off financially, something not as highly valued by Baby Boomers.
But Gen Xers and Millennials also expressed little interest in other areas: the environment, becoming a leader in the community, and managing others. If these values don’t modify over time, there may be a real shortage of leaders in preserving the environment, serving the public through governmental positions, and managing others in organizations. This could become a serious problem as the Baby Boomers—who also expressed little interest in managing others—leave the leadership positions they have achieved.
These changing values will create new challenges for organizations. HR professionals such as recruiters and benefits specialists will need to be aware of what younger workers are looking for in their careers. They will also need to be able to identify and nurture leadership talent, since the opportunity to manage others seems not to be an important value for workers born after 1962. Companies now spend around $2 billion annually on identifying and coaching individuals with leadership potential. Unless Gen Xers and Millennials change their values, companies may soon be spending more than that.